We're a holding company built on one simple idea: community-driven projects can create lasting impact.

We operate and grow businesses that bring people together - whether that's through a shared love of ice cream with Novel Ice Cream or meaningful connections among local founders through ParkSMB.

At Veer, each project we take on is designed to create value not only for customers, but also for the communities they live in.

We believe that great companies are built at the intersection of brand, operations, and people. Our job is to give our projects the support, systems, and vision they need to thrive.

From local roots in Arizona to opportunities beyond, we're building companies that last - businesses that people remember, return to, and rally around.